Landsbankinn, an ever-smarter bank

In 2020, we set ourselves a new strategy under the heading Landsbankinn, an ever-smarter bank. Our environment is undergoing extensive changes and the aim of the new strategy is to ensure that the Bank continues to develop, to offer customers the best service available.

At the core of our strategy is the ideal of mutual trust and a personal approach to banking. With us, customer satisfaction comes first, and we will continue our technological advancement and development of digital solutions. Our aim is to simplify life for our customers by making finances more approachable while simultaneously strengthening advisory service and information provision. A focus on implementing a success-driven workplace culture will strengthen operation and boost initiative. We intend to continue to provide customers with exceptional service.

Satisfied customers - Continuous development - Passion for success

The strategy is supported by three pillars, each of which promotes principles linked to different aspects of the Bank’s operation - customers, infrastructure, and human resources.

The first pillar is about customer satisfaction. Under this pillar, the principles will be to simplify customers’ lives and show initiative. We will do this by developing simple solutions that are accessible around the clock and by utilising data to provide customers with personal and professional advice.

The second pillar is about on-going advancement. It refers to the fact that the Bank operates in a transforming environment and must respond by introducing effective ways to adapt, and succeed. We want to advance with ever-smarter operation, utilising the Bank’s data better in order to offer tailored services. The Bank’s operation shall be sound and secure, with a special emphasis on information security. We also aim to lead the way towards a sustainable future.

The third pillar is all about achievement for customers and the Bank’s employees. We share in our customers’ success and are driven by enthusiasm for results. It is our intention to develop the workplace of tomorrow, a diverse and flexible place of employment that fosters cooperation and the development of ideas into solutions.


Trust is our core value, a common thread that connects customer relations and external partners to internal activities and operation. The Bank is confidently managed and its strategy followed through in a responsible manner.

Clear goals for the next 10 years

We have set key goals, milestones for the next 10 years. Our success will be evaluated regularly over the period and we’ll adjust our focus to reflect the outcome. Measurable goals will be set to evaluate the progress of strategy implementation.

Our key goals are that within two years, customers should be able to tend to their own banking business, always - anywhere and anytime. We aim to increase fee and commission income by presenting new, value-adding solutions to the Bank’s customers. Our long-term goal is to make Landsbankinn a leading Nordic bank in the future of finance.


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